How to create a brand story that connects and sells

The key to all transformative brand stories is to make sure they connect to your target audience’s emotions, so it moves them into action to take the next step closer to you.

All marketing, after all, is communication that gets results. It's not about a large email list or social media following that transforms brands. It's intentional communication designed to create a reaction. An emotional reaction that connects your brand to your client’s wants and needs.

This is done through your brand story. Without a brand story foundation, your messaging is unable to connect to the part of the human brain that makes all decisions - our own emotional brains. A brand story that connects and sells is one that transforms your vision into your brand’s mission and purpose, and THAT is the foundation of all great brands.

Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

How Small Businesses Can Harness the Power of Influencer Marketing

Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

how to get what you want by using everything you have

Have you ever been at a place in your business or life when you feel like a change is in order? It feels a little like chaos, discontent, or just a little tug inside of you that feels like a gnawing tug in your heart and soul - something you can’t shake.

If so, you’re alone! That feeling and nudge is actually a sign. A powerful sign that something bigger is inside of you and prompting you to GROW! However scary it may seem, it’s actually an exciting and empowering place to be.

Sometimes the best things, happen when you aren’t looking for them.

How To Create a Cohesive Instagram Feed (Multi-Passionate, Eclectic Aesthetic)

Whether you are a blogger or a business owner, getting a perfect eclectic Instagram feed - one that is cohesive and branded - begins with understanding YOU. This is about understanding your Instagram aesthetic - the NUMBER ONE thing that will attract your followers - and making sure it portrays YOUR aesthetic.

HOW TO LIVE YOUR PASSION AND LOVE WHAT YOU DO

People living their passion and loving what they do actually work so hard because they love what they do. When you are working towards your passion and not just working to work hard, it produces greater fulfillment and joy. It's a subtle difference but when you find it and pursue it, you'll understand. ..