Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

How Small Businesses Can Harness the Power of Influencer Marketing

Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

how to get what you want by using everything you have

Have you ever been at a place in your business or life when you feel like a change is in order? It feels a little like chaos, discontent, or just a little tug inside of you that feels like a gnawing tug in your heart and soul - something you can’t shake.

If so, you’re alone! That feeling and nudge is actually a sign. A powerful sign that something bigger is inside of you and prompting you to GROW! However scary it may seem, it’s actually an exciting and empowering place to be.

Sometimes the best things, happen when you aren’t looking for them.

How To Brand Yourself On Instagram

It sounds weird - for a business owner to "brand yourself" - but in fact, whatever you do in business, it's now your job not to only sell what you do, but sell who you are. I mean, with over 2 BILLION people on social media, how else do you expect to actually stand out?

Because in fact, no matter what kind of business you have and whoever you are, you are a walking personal brand. Yup! Your personal brand is what people say about you after you have left the room.

How To Create a Cohesive Instagram Feed (Multi-Passionate, Eclectic Aesthetic)

Whether you are a blogger or a business owner, getting a perfect eclectic Instagram feed - one that is cohesive and branded - begins with understanding YOU. This is about understanding your Instagram aesthetic - the NUMBER ONE thing that will attract your followers - and making sure it portrays YOUR aesthetic.

How To Beat Instagram's New Algorithm - Why You Need To Know

Algorithm updates - they happen so often that you almost want to ignore them...that is until you realize that NOT knowing and applying these important updates to your own Instagram marketing will keep you STUCK, NOT growing, and buried in a feed of millions of other posts.

But these updates are hard to ignore as they are stealing your Instagram experience, keep you from your followers, and resulting in feeling unliked and not knowing why.

So as an update on "How To BYPASS the Instagram Algorithm" post, please read this post carefully and apply it as soon as possible. At first glance it will seem as though Instagram is against you and trying to steal your insta-joy - but THANKFULLY - Instagram really wants to create an authentic and more valuable connection for you and your followers. Many of these new changes are to avoid comment bots, Instagram "pod" comment groups, and other previous sneaky tricks used by people to NOT work. (yay!)