Posts tagged Social Media
Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

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business, InstagramShana Yaomarketing, entrepreneur, creative entrepreneur, Social Media, marketing stratagy, marketing tips, influencermarketing, disruptive-marketing, standout, instagram strategy
3 Steps To Create Your Brand Personality On Instagram

It's the way business is trending  Gone are the days of just trying to "build a list", just running a Facebook ad, or hanging out on Facebook all day (really when did that ever work). :o With the rise of the number of people building businesses online - from teenagers to millennials to even grandmothers - it's becoming harder to be visible, to stand out, and to have a presence on any social media app.

But in fact, Instagram is the best place to actually build a personal brand that attracts your ideal clients and raving fans. 65% of all people communicate through visual communication, and with a high potential for engagement, it's quickly becoming the darling of social media for business owners and bloggers who want to monetize their blogs.

And as someone who has taken this formula to heart, I've tripled my following in just 45 days, gained new clients AND met people who actually "get" me and I get right back - simply by trashing my stuck and boring social media strategy and infused, well, ME into my Instagram.

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business, styleShana YaoInstagram, instagram strategy, personal brand, brand personality, Social Media, online marketing, niche marketing
Do You Need A Social Media Detox?

Gaining clarity in your social media consumption and habits is an essential for any business owner who has ever caught themselves feeling depressed or defeated after a day online. Knowing the signs to watch for is the first step to clearing the clutter. Just like a detox in your diet, the body and mind can pick up toxins that detract you from your whole self.
 
There are 6 things you should watch for when looking at your own social media habits. Consider the effects and how severe they are inside of you - and if you find yourself struggling with some parts of your business/life - it's time to ask yourself if it in part may be due to social media. READ MORE

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businessShana YaoSocial Media, detox, entrepreneurship, online marketing