Product Launch Email Series – Geotrek Van Models (Bear Peak & Flatiron)
Objective:
Launch two new flagship off-grid camper van models with a performance-focused, high-conversion email series targeting preorders and inquiries.
Execution:
I wrote and designed the full multi-email campaign supporting the launch of Geotrek’s 2025 Bear Peak and Flatiron models. The sequence introduced model features, pricing tiers, and upgrade options while leveraging urgency, scarcity, and values-based messaging. Each email was custom designed to align with brand tone and direct-to-consumer positioning.
Performance Highlights:
52.69% open rate
3.17% click rate
6.12% conversion rate
Product Launch Email - Luminous Lemon Toothpowder
Objective:
Introduced the new Luminous Lemon Toothpowder to customers, a limited edition flavor of their best-selling toothpowder.
Strategy:
Crafted engaging copy highlighting the product’s natural whitening power and refreshing lemon flavor, paired with eye-catching visuals and a clear call-to-action.
Results:
Drove early conversions and contributed to successful sales during the product launch.
Welcome Funnel: Building a Relationship from Day One
This email is the first in a six-part welcome funnel designed to introduce new subscribers to Primal Life Organics. The goal was to educate, build trust, and drive conversions by offering valuable insights into non-toxic dental care while promoting the brand’s best-selling products. The funnel includes education, testimonials, blog content, and product promotions to nurture new leads into loyal customers.
Click to explore the full funnel and its results.
BLOG TITLE: Regenerative Agriculture & Wool: The Future of Sustainable Fashion
PURPOSE: Educate readers on the intersection between regenerative agriculture and the fashion industry, specifically the role of wool in supporting eco-friendly and climate-positive farming practices. Position the brand as an advocate for sustainable and regenerative fashion, deepening customer loyalty and trust.
RESULTS: This article served as a key piece for the brand’s environmental advocacy efforts, driving significant traffic from eco-conscious customers. It increased engagement and time spent on the website, while also contributing to increased sales of the brand's sustainably sourced merino wool products.
CLIENT: Avian Behavior International
PURPOSE: To promote ABl’s membership program, highlighting its unique value proposition while addressing potential objections to ensure it becomes an easy decision for prospective members to join.
STRATEGY:
Crafted persuasive copy that resonates with the audience's passion for bird training and conservation. The messaging emphasized the exclusivity, expert mentorship, and hands-on learning opportunities offered through the membership. The copy also tackled common objections such as time commitment, cost, and skill level concerns, ensuring each objection was met with clear, reassuring solutions.
RESULTS:
Drove significant membership sign-ups within the first month of launching the revised sales page, with a notable uptick in retention rates.
Promotional Email – National Gum Care Month
Objective:
Promoted a 25% off sale for National Gum Care Month, highlighting best-selling Gum Drops.
Strategy:
Emphasized the importance of gum health, featuring Gum Drops as the solution, and created urgency with a limited-time offer.
Results:
The campaign drove significant sales growth for the Gum Drops, contributing to a strong overall performance during the sale.
Introducing Atelier Modern's Welcome Series:
In this concise three-part welcome series for Atelier Modern, we aimed to seamlessly introduce new subscribers to the brand's unique offerings and aesthetic. The series was crafted to build a connection with the audience, share the founders' story, and showcase best-selling products, all while encouraging first-time purchases through a 10% discount incentive. Despite a limited budget, the campaign effectively conveys the brand's essence and value proposition to potential customers.
Client: InnerView ‘
Project: Website Copy - innerview.ai
Objective: Communicate the value of an FDA-cleared dental diagnostic device to practicing dentists and drive demo bookings.
Strategy: Wrote website copy across multiple pages including the homepage, how-it-works page, clinical studies, and demo booking page. Copy required strict FDA compliance — all claims written within structure/function language guidelines — while remaining compelling and conversion-focused for a clinical audience.
Results: Site supports an active pipeline generating 30K+ monthly demo page sessions.
Client: InnerView
Project: Demo Booking Page
Objective: Drive demo bookings from dentists via paid social and email traffic
Strategy: Wrote conversion copy for an FDA-cleared dental diagnostic device, positioning the technology for a skeptical clinical audience while adhering to FDA language compliance requirements
Results: Page receives 30K+ monthly sessions. (Pending client approval to publish additional metrics.)
Blog Email – Sensitive Teeth
Objective:
Educate customers on how to manage sensitive teeth and drive traffic to the blog for further reading.
Strategy:
Crafted an informative email with a focus on natural solutions for sensitive teeth, a significant issue for target customers, providing value while encouraging readers to explore more on the blog.
Results:
Achieved strong engagement, driving traffic to the blog and reinforcing Primal Life Organics' position as a trusted source of dental health information.
BLOG TITLE: The Hidden Cause of Premature Aging - What’s Wrong with Water in Your Skincare?
Purpose: This blog was crafted to highlight the downsides of using water as a main ingredient in skincare and to promote Primal Life Organics’ waterless skincare products. The goal was to raise awareness, improve SEO, and drive organic traffic by capitalizing on the clean beauty trend.
Results: This blog successfully positioned Primal Life Organics as a leader in clean beauty by educating customers on the benefits of waterless skincare. It became one of the brand’s top-performing skincare blogs, significantly boosting organic traffic and increasing product inquiries for waterless solutions.
Client: Geotrek
Project: Website Copy - geotrekvans.com
Objective: Support the April 2026 brand relaunch by writing conversion-focused copy across the fully redesigned site.
Strategy: Wrote copy for the full site including four model pages (Flatiron, Convoy, Teton, Verus), homepage, Compare Models page, Verus SEO landing page, Texas regional landing page, and content hub category pages. Copy balanced adventure brand voice with conversion architecture, guiding buyers through a high-consideration DTC purchase.
Results: Site launched April 20, 2026 as part of a full brand relaunch introducing four new van models and two trim levels to the DTC adventure van market.