Honest Strategy. Real Results.
Hi, I’m Shana, and my goal is simple: to help you create lasting connections with your audience that lead to real, measurable results. With over 30 years of experience in understanding human behavior and what drives action, I develop personalized strategies that get to the core of what matters most—authenticity and impact.
Every brand is unique, which is why I don’t offer one-size-fits-all solutions. Every strategy I craft is built on a deep understanding of your business and your audience, ensuring that the connection you create with them is both genuine and effective.
“I’m here to inspire a new generation of passionate leaders—health & wellness advocates, creative entrepreneurs, and changemakers—who are driven to create real impact. Together, we can shape the future with clarity, action, and authenticity.”
What I Do
Think of me as part strategist, part problem-solver, and full-time partner in helping you grow your brand. I dive deep into your business, uncovering the hidden opportunities that allow your message to connect with your audience in meaningful ways - leading to growth and measurable results.
Here’s what I bring to the table:
Tailored Strategies: No cookie-cutter solutions. Everything I create is designed specifically for your brand, your audience, and your goals.
Authentic Messaging: I help you find your voice and craft messaging that’s clear, compelling, and aligned with your brand’s purpose.
Connection that Converts: Using storytelling and psychology-backed strategies, I help you build trust and relationships that naturally lead to higher conversions.
Multi-Platform Expertise: From email campaigns that drive engagement to website copy that converts, I create strategies that connect across every platform and deliver results that matter.
Big Agency Expertise, Personalized Service: You get the expertise of a seasoned strategist without the impersonal approach of a big agency. I work closely with you to understand your unique vision and execute it with precision.
Why It Works
For over 30 years, I’ve helped entrepreneurs, brands, and businesses bridge the gap between who they are and who they want to reach. The key? A deep understanding of human behavior and the power of storytelling. My approach resonates because it’s real—grounded in who you are, and crafted to connect with who your audience wants to become.
Let’s Work Together
Whether you’re launching a new brand or refining an existing strategy, I’m here to help you create messaging that is clear, authentic, and deeply connected to your purpose. Together, we’ll craft strategies that turn curiosity into action and customers into loyal advocates.
“Shana was a major force in helping me define my personal brand and vision after recently launching my own agency. We got to the core of what I want my business and brand to stand for and established the right way to communicate that to my audience. She’s been super dedicated throughout the process, and most importantly, she helped transform blindspots into new revenue streams! ”
“Shana is a creative individual with unlimited energy and a tireless work ethic. She understands the meaning of “partnership” and always tries to develop marketing solutions that add value for both parties. She exhibits the highest integrity and commitment in her work. Any company would be lucky to have her.”
“You helped me to speak my message, defining who I was and the urgent problems I solved for people. And of course, putting ME into my business. It’s the little things that make all the difference. They go to my website, get sucked in, and that’s that! Thank you Shana!”
“Initially I planned to work with Shana for two months and two months led to 12 months of work together. Shana took full control of our online presence (Facebook, Instagram, Twitter, LinkedIn, email marketing, Google profile, Yelp profile, and website), developed marketing material, forged relationships with top influencers, even responded to customer requests and inquiries on social media. Shana changed our business 180 degrees and demonstrated how influential a marketing expert can be on a business. I would highly recommend Shana’s marketing expertise to all my friends and fellow business owners. You will certainly not regret working with her. In fact, as soon as we complete our restructure we will engage Shana’s services once more if she will take us. Thank you for everything. ”
“You seriously you up-leveled the perception to who I really am. Your hard work solved the problem of how to put all of my work together that took over a decade to create!!! Thank you!!!”
““I am now fully booked with clients. I don’t think I’ve ever said thank you for the amazing work you did with me. Your fantastic and I’m deeply grateful.” ”
THE INSIDE SCOOP ON SHANA YAO
Shana Yao is a Brand Strategist and founder of Holistic Genius™, helping businesses and entrepreneurs craft powerful messaging and build strategic marketing frameworks that drive results. With over 30 years of experience, Shana has partnered with brands to elevate their presence, enhance customer engagement, and increase conversions through psychology-backed copywriting and innovative strategies.
Specializing in the intersection of consumer behavior and brand positioning, Shana develops messaging that connects deeply with audiences while staying true to the brand’s core values. Her approach is rooted in understanding what makes people take action, allowing her to deliver campaigns that resonate and convert.
Whether collaborating with established companies or growth-driven entrepreneurs, Shana’s expertise spans strategic copywriting, brand storytelling, and comprehensive marketing solutions. She’s known for turning complex ideas into clear, compelling narratives that perform.
Shana’s strategic expertise has been recognized with the International Shopping Center (ICSC) MAXI Award for innovative marketing programs. Her passion for making an impact extends beyond business to causes close to her heart, like her work with spcaLA, where she raised $50,000 through creative partnerships and helped launch the first Pet Adoption Center. This groundbreaking model grew to 8 locations and set a new standard for adoption centers.
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