Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

business, InstagramShana YaoMay 28, 2019marketing, entrepreneur, creative entrepreneur, Social Media, marketing stratagy, marketing tips, influencermarketing, disruptive-marketing, standout, instagram strategy

Redefining Business Success for Entrepreneurs Who Want to Inspire Change

You have a bold determination to create impact with your work. Your purpose defines you and your business, but over the years, something seems to have shifted. Some days you feel in total alignment but oftentimes, you’re lacking clarity, feeling overwhelm, and what used to work seems to have STOPPED working.

If that sounds familiar, you’re not alone! The truth is, with the progression of technology, the increasing amount of “noise” and people online, there is now an increased need and almost urgency for purposeful entrepreneurs to begin to make choices on what to focus on, where to allocate time and resources to, and how to actually make the money you want while creating the impact you want with the work that you do.

business, InstagramShana YaoMay 12, 2019business strategy, mindset, confidence, strategy, social entrepreneur, changemaker, creative entrepreneur, rebel with a cause, purpose-driven, new rules for business leaders, redefining business rules