It sounds weird - for a business owner to "brand yourself" - but in fact, whatever you do in business, it's now your job not to only sell what you do, but sell who you are. I mean, with over 2 BILLION people on social media, how else do you expect to actually stand out?
Because in fact, no matter what kind of business you have and whoever you are, you are a walking personal brand. Yup! Your personal brand is what people say about you after you have left the room.
Read MoreYour brand story. It's a confusion to many whether you are a fashion blogger, a coach, or a fitness instructor, you have a brand story. It's not just your own story and it's not the creative and cohesive design on your website - it's actually a STORY that is told through the art of words and images.
As a business strategist AND a creative writer, blogger, and stylist, I've seen people talk about design. And I've seen people talk about business tactics. But few are actually talking about the how to combine the two and use it in your actual marketing - how to tell your brand story on social media.
Read MoreIt's probably the most asked question when people start their business.
How do you stand out online in the crowded environment?
What do I write about?
I love so many things - how do I pick one?
And yet, if you haven't found it yet and are struggling to get noticed online, it doesn't matter how long you have been blogging or been in business - chances are you are a bit scattered, struggling wth doubt, and going nowhere fast.
But it doesn't have to be that way. Today, we are going to help you find your voice in business and blogging and claim your place in the online world. Here are 5 things you can do to find your voice.
Read MoreYou're a creative genius. You've got a million ideas of what you could do and want to do that you just know that if you could JUST get it out the right way, you would be rich. But...
How often has your creativity actually turned into distraction, frustration, and a soul sucking black hole?
Believe me, I get it. Being creative is harder than it looks. If not disciplined, it leaves you chasing irrelevant tangents, winding up in places far from the result you were originally going for. And for the entrepreneur who wants to make money and create success, creativity can leave you broke, confused, and depressed.
The truth is, in order to turn creativity into PRODUCTIVITY you have to actually give it a sense of order - to transform it from a reckless pursuit into a disciplined practice. And rather than feeling stifled, having a container in which you operate is the most freeing and purposeful way to reign in your random thoughts into productive wizardry.
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