How to create a brand story that connects and sells

The key to all transformative brand stories is to make sure they connect to your target audience’s emotions, so it moves them into action to take the next step closer to you.

All marketing, after all, is communication that gets results. It's not about a large email list or social media following that transforms brands. It's intentional communication designed to create a reaction. An emotional reaction that connects your brand to your client’s wants and needs.

This is done through your brand story. Without a brand story foundation, your messaging is unable to connect to the part of the human brain that makes all decisions - our own emotional brains. A brand story that connects and sells is one that transforms your vision into your brand’s mission and purpose, and THAT is the foundation of all great brands.

How To Brand Yourself On Instagram

It sounds weird - for a business owner to "brand yourself" - but in fact, whatever you do in business, it's now your job not to only sell what you do, but sell who you are. I mean, with over 2 BILLION people on social media, how else do you expect to actually stand out?

Because in fact, no matter what kind of business you have and whoever you are, you are a walking personal brand. Yup! Your personal brand is what people say about you after you have left the room.

How To Win Instagram As A Micro-Influencer

There's a new influencer in town, and it's called a MICRO-INFLUENCER. Let's hear it for the small brands, the people with the smaller following on Instagram and other social media platforms. It turns out size doesn't matter - or at least in the way that you think.

Traditionally, it has been the goal of most people on Instagram to pursue a large following. Known as a "macro-influencer", people with hundreds of thousands to millions of followers produce a pavlov dog response in people trying to make their own impact with their social media feed. But now, in a time when people - consumers - are starting to get picky - picky on what they want to buy, brands they trust, and now turning to reviews and recommendations from friends over big box options - there never has been a better time to stand out as a smaller brand.

How To Pose Like A Fashion Blogger & Increase Your Instagram Following

Fashion bloggers. They seem to rule Instagram with their hundreds of thousands to even millions of followers. They post a photo and thousands of loyal followers respond with comments. And whether not you are a fashion blogger - if you're a female entrepreneur trying to figure out your Instagram strategy to grow your following, listen up.

Creative Business Tips For Small Businesses & Entrepreneurs

Awareness is the name of the game - so if you want to get on your path to creating awareness of your brand and your fabulous self, join me for 12 days of INSTAMASS. You'll get daily bursts of business tips, inspiration, motivation and business strategy to use and apply so you can create more positive action in your business.

Be sure to turn your notifications on @total_genius to be notified for your daily updates!

business, style, InstagramShana YaoDecember 13, 2017Vlogmas, business trends, business strategy, entrepreneur, marketing, 12 days of vlobmas

3 Superfoods To Get Glowing Skin

Your gut. It sounds like an unpleasant subject and one that has nothing to do with getting glowing skin, but research shows that ALL disease - including acne - stems in your gut.

Find out how I cleared my severe acne by adding 3 superfoods to my diet. Glow from the inside out.

holistic health, styleShana YaoOctober 19, 2017superfoods, gut health, holistic health, Glowing skin, glowy skin