How to create a brand story that connects and sells

The key to all transformative brand stories is to make sure they connect to your target audience’s emotions, so it moves them into action to take the next step closer to you.

All marketing, after all, is communication that gets results. It's not about a large email list or social media following that transforms brands. It's intentional communication designed to create a reaction. An emotional reaction that connects your brand to your client’s wants and needs.

This is done through your brand story. Without a brand story foundation, your messaging is unable to connect to the part of the human brain that makes all decisions - our own emotional brains. A brand story that connects and sells is one that transforms your vision into your brand’s mission and purpose, and THAT is the foundation of all great brands.

Why Entrepreneurial Businesses Should Be on YouTube in 2019 (and how to do it)

By now, if you’re in business, you know, have, and are trying to maximize your presence on Instagram. With 1 billion users each month, it’s hard to deny it’s popularity for people to build awareness for your brand. But in the overload of information and hype about Instagram, many smaller entrepreneurs and brands find themselves struggling to keep up with the ever-changing platform, competing for people’s shortened attention spans, and losing their authentic uniqueness and confidence in the process.

If you can relate, don’t worry, you’re not alone. Even larger influencers with hundreds of thousands of followers have noticed a drop in their engagement, and a following that is so distracted, many have turned to additional platforms to support their presence and provide more value and opportunities for engagement with their followers.

To stay relevant in an ever-changing market, diversifying your marketing and adding a YouTube channel can keep you at the top of your game, and bulletproof despite changes in social media and consumer behavior.

The Manifesto - A Declaration of Truth, Freedom, And Your Best Life

Otherwise known as a mission statement, it's a statement of what you do in your business that is NOT your "elevator speech" but more a declaration of your beliefs, your values, and your overall mission and purpose of your business. It's the deeper meaning of why you do what you do - as Simon Sinek would call it - your big WHY.

It's called - A MANIFESTO.

Unfortunately, most business owners aren't taught this when they first start their small business. You're taught to create an "elevator speech", a pitch - which IS necessary, but if you aren't able to communicate and understand your own deeper meaning and purpose in your business, how are you supposed to get other people to be excited about what you do?

What you sell as a business owner is what you sell - but what you REALLY sell and need to communicate with your strategic marketing is your VISION. DOWNLOAD YOUR FREE MANIFESTO PLANNER.

How Small Businesses Can Harness the Power of Influencer Marketing

Influencers. Brand Ambassadors. Raving Fans. It's called influencer marketing and it's the buzz on every business's list and toping every marketing budget.

But when you're a small business, every dollar counts. So is influencer marketing worth your while or is there anything you can do to take advantage of this latest marketing trend?

Redefining Business Success for Entrepreneurs Who Want to Inspire Change

You have a bold determination to create impact with your work. Your purpose defines you and your business, but over the years, something seems to have shifted. Some days you feel in total alignment but oftentimes, you’re lacking clarity, feeling overwhelm, and what used to work seems to have STOPPED working.

If that sounds familiar, you’re not alone! The truth is, with the progression of technology, the increasing amount of “noise” and people online, there is now an increased need and almost urgency for purposeful entrepreneurs to begin to make choices on what to focus on, where to allocate time and resources to, and how to actually make the money you want while creating the impact you want with the work that you do.

How To Create a Cohesive Instagram Feed (Multi-Passionate, Eclectic Aesthetic)

Whether you are a blogger or a business owner, getting a perfect eclectic Instagram feed - one that is cohesive and branded - begins with understanding YOU. This is about understanding your Instagram aesthetic - the NUMBER ONE thing that will attract your followers - and making sure it portrays YOUR aesthetic.