It's called disruption for a reason. It literally disrupts the status quo. Whether it's on Instagram or in your business or blog, it's how you stand out and win at whatever game you are playing.
And while you may think you don't want to upset people, the reality is, if you're going to stand out in the crowded business environment, disrupting the status quo is actually a powerful and KIND thing to do.
Disruptive marketing, on the other hand, shifts the conversation to what is new and different. It catches the attention of others who share similar opinions because you appeal to the human condition, NOT to the marketing tactics being practiced.
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