How To Use Disruptive Marketing To Win On Instagram
By Shana Lynn Yao
It's called disruption for a reason. It literally disrupts the status quo. Whether it's on Instagram or in your business or blog, it's how you stand out and win at whatever game you are playing.
And while you may think you don't want to upset people, the reality is, if you're going to stand out in the crowded business environment, disrupting the status quo is actually a powerful and KIND thing to do.
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.”
If you're an entrepreneur with a vision, it's now your job to think outside of the box. Just like Richard Branson said - disruption forces you to think about where you want your brand to go so that you can decide how to get there today.
No longer is it acceptable or attention worthy to follow the tried and true. In fact, following what you and others have always done is a good way to fall into over-learning, doubting yourself and learning outdated and overused practices that are so common place that potential clients and followers on Instagram have turned a cold shoulder.
While everyone is trying to "beat the Instagram algorithm with time consuming pods", when you are able to create a marketing strategy that works, you don't have to beat the algorithm - you bypass it.
Disruptive marketing, on the other hand, shifts the conversation to what is new and different. It catches the attention of others who share similar opinions because you appeal to the human condition, NOT to the marketing tactics being practiced.
Instead of fighting the competition, disruptive marketing allows you to change what is expected into a more natural flow and ease of using your unique skills and personality. At it's core, disruptive marketing is about eliminating the janky and limiting boxes old school tactics and strategies often preach and redirecting the conversation to something NEW, FRESH, and UNIQUE to the category of interest.
“Instead of “playing by the rules” you eliminate the rules and make your own.”
At this point you are now either totally excited or scared out of your mind. "WHAT?" you're thinking "I have to be a rebel???"
Uh... yes, and I know inside of you there lives a strong spirit and the thought of shaking things up is secretly exciting..right??? And if that doesn't give you goose bumps, maybe theses 4 reasons why you need to disrupt your industry and yourself, will.
4 Reasons To Be A Rebel
1. YOU HAVE A STORY THAT WOULD MAKE ONIONS CRY
You know you do! We all do - it lives in your past, and in your life story - you've endured some life changing experience. Everything from child abuse, death of a family member, rejection from others, surviving cancer... you are a true story of a miracle and emerged a different person.
So in fact is disruptive marketing - it tells a story in a way that consumers can understand. It leads and becomes the narrative in people's lives and creates an impact simply by engaging people into the greater purpose and mission, and not in questioning the spammy or commonplace of cookie cutter marketing.
2. THINK FREE
Hello - did you say FREE??? Yes! Disruptive marketing can actually be FREE. It's about NOT using the standard, old school methods but now with social media, Instagram, Facebook, Snapchat, Twitter, podcasting, and whatever other app available - your job is to use your creativity and own knowledge to disrupt the conversation going on now.
How can you translate your message and product into the story you are telling through images, words, sounds. What new ideas can you bring to the marketplace with your products?
For example - remember when the ipod first came out? Apple's genius disruptive marketing highlighted the white earbuds. It was groundbreaking and every time someone saw white earbuds, they would think about apple. They used the image in their advertising, social media, and in their stores.
Genius? Why yes it was. How can you empower your own genius brand?
3. IT CAN'T BE COPIED
You're so good even YOU can't stand it. You know in your mind you're so much better than what other people see.
Why is that? Why are you trying to fit your BIG IDEAS and BIG MISSION into a tiny cookie cutter box? TRUE GENIUS requires disruptive marketing - to literally create a NEW IDEA around your big idea. When you do it your way and with your unique story, no one can copy you. No one can even come close.
Talk about a brand leader... you're the ONLY one in that category.
4. IT LEADS A MOVEMENT
And this is the best one of all. You thought you were selling yourself and your business. You hate selling and hate telling others you're great.
AWESOME. You're great and need to own it - but the MOVEMENT you are leading is greater.
Disruptive marketing doesn't try to get people to buy your product or service. It understands that it's the HUMANS that have real lives that have to pay for those products and services.
What is the human condition that your movement empowers people to be better people? To live better lives? How can you get over yourself and know that if you decide that YES, you have the power to make an impact in the world. To leave a legacy of truth, wisdom, and true purpose?
I know you can. So I want to ask you, what is the movement you are leading? How can you DISRUPT your industry and lead with your powerful brand?
Tell me below in the comments. And please like this article and share it wth others. Together let's make this world a better place. For you, your family, and the lives of those that need you.
Shana Yao is a Business & Best Life Strategist at Total Genius®. She believes we all have a story that lives inside of us. Your life story when uncovered and developed, becomes a brand story that creates your life purpose, changes lives and is the money code that becomes your life of profit, purpose, and meaning. You can connect with her @total_genius on Instagram .
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