What To Do When Summer Sales Slow Down

It happens every year - the weather starts to sizzle, the kids get out of school, and everyone is grilling out. Sounds great, right? Unless you're a business owner that is.

If you've been in business or understand the business selling cycle, most businesses operate on a seasonal basis. You've heard about "black Friday" and holiday shopping right?  It's called a selling cycle - the ups and downs of consumer buying habits during the course of a year. Find out what to do when your sales slow down during the summer months.

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businessShana Yaoselling, entrepreneurship, marketing, money
Defining Your Brand Identity

Defining your personal brand style as an entrepreneur is one of the most important and often misunderstood things any small business owner must do. Your personal brand is the foundation of a small business that will determine who and how you attract your target customer, the identity and perception of your brand value and message, and it can affect even  your own confidence.

Discover how to define your personal brand style by defining your own personal style. Read More...

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styleShana Yaopersonal style, style, personal brand
Do You Need A Social Media Detox?

Gaining clarity in your social media consumption and habits is an essential for any business owner who has ever caught themselves feeling depressed or defeated after a day online. Knowing the signs to watch for is the first step to clearing the clutter. Just like a detox in your diet, the body and mind can pick up toxins that detract you from your whole self.
 
There are 6 things you should watch for when looking at your own social media habits. Consider the effects and how severe they are inside of you - and if you find yourself struggling with some parts of your business/life - it's time to ask yourself if it in part may be due to social media. READ MORE

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businessShana YaoSocial Media, detox, entrepreneurship, online marketing