Welcome Funnel: Building Trust and Driving Engagement
Objective: Working with the client’s limited budget, we developed a concise three-part welcome series to introduce new subscribers to Atelier Modern, highlighting the brand's unique offerings and encouraging initial purchases.
Approach: Crafted a series of emails that:
Email 1: Welcomes subscribers with a 10% discount, showcasing best-selling products to entice immediate engagement.
Email 2: Shares the founders' story, emphasizing the brand's mission and values to build a personal connection.
Email 3: Highlights curated collections, reinforcing Atelier Modern's commitment to quality and style.
Outcome: Successfully introduced new subscribers to Atelier Modern's brand ethos and product range, laying the foundation for increased engagement and sales.
Welcome Email: Introducing Atelier Modern
Objective: To welcome new subscribers, introduce them to Atelier Modern's unique offerings, and encourage their first purchase with a special discount.
Approach: Crafted an engaging email that highlights Atelier Modern's curated selection of art and home décor. The email features best-selling products and extends a 10% discount to incentivize immediate engagement. The design reflects the brand's sophisticated aesthetic, aiming to resonate with subscribers' tastes.
Outcome: Effectively introduced new subscribers to Atelier Modern's brand and product range, setting the stage for increased engagement and sales.
Email 2: Meet the Founders of Atelier Modern
Objective: Introduce subscribers to the founders, Ana and Sarah, sharing their personal journey and the inspiration behind Atelier Modern to build a deeper connection with the audience.
Approach: Crafted a narrative that showcases the founder’s vision. This email aims to humanize the brand, fostering trust and relatability by showcasing the founders' dedication to curating unique, high-quality pieces for the home.
Outcome: Strengthened the brand's identity by highlighting the personal stories of its founders, enhancing subscriber engagement and loyalty through a more intimate understanding of Atelier Modern's origins and mission.
Email 3: Showcasing Curated Collections
Objective: Present Atelier Modern's curated collections to highlight the brand's dedication to quality and style, encouraging subscribers to explore and engage with the product range.
Approach: Featured a selection of curated art and objects, emphasizing the unique blend of sophistication and approachability that defines Atelier Modern. The email aimed to inspire subscribers to elevate their living spaces with pieces that reflect their individuality.
Outcome: Enhanced subscriber awareness of Atelier Modern's offerings, fostering a deeper connection with the brand and motivating exploration of the curated collections.