Email open rates are one of the most crucial metrics in email marketing. But let’s be real, sometimes getting those opens feels like convincing a small child to eat their vegetables.

You know it’s good for them, but they’d rather not. The good news? You don’t need to resort to spammy, clickbait tactics to boost your open rates. In fact, staying genuine will win in the long run.

Let’s dive into how you can make your emails irresistible without losing your integrity.

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