“And above all, watch with glittering eyes
the whole world around you because
the greatest secrets are always hidden in the most unlikely places. ”
You have a lifetime of experience, natural talents, and a big heart. And this “calling” has been dancing in your heart for quite some time.
But now, things have changed. The world has changed. And that distant dream, now feels like pit in your stomach. You know you should do something about it, but doubt, fear, and lack of clarity are keeping it stuck in your mind.
What if this really is your calling?
What if you really COULD help people with it?
What if your idea actually worked???
You've achieved success in your past, and deep inside you know you were meant to do something incredible. YOU know with enough effort, you can create something amazing.
"I don't know how to express what I really WANT TO do.
I do so much and I don't know what to focus on.
I HAVE SO MANY IDEAS YET WHEN I TRY TO TAKE ACTION, IT just leavES me
overwhelmed, unhappy, and wondering what I'm doing..."
If this is sounds familiar, don't worry. It's how most creatives, entrepreneurs, consultants, coaches and business owners say BEFORE they eventually figure it out.
Because knowing it inside, doesn’t mean you have the words and clarity to express it. That’s called CLARITY - and you can’t achieve that if you don’t know what you’re looking for.
I want to show you how to clarify and curate your expertise and life experience into a business you love.
What is simple isn't necessarily easy. It's simple to have a vision, to build a website, and create something you think will change lives and provide an income and profit generating business you've seen so many others create.
But if it were easy, EVERYONE would be doing it, right?
When I started my business - with 25 years of retail and shopping center marketing experience as a high level director, winning awards for innovation and working for exclusive properties including Rodeo Drive - I thought it would be a no brainer. I was sure I could put a great website up and start a business. I knew I could help people.
...but what I discovered is that even though I had and was doing what other people were seemingly gaining success with, none of it was working for me. In fact, despite all of my years of experience in business, NONE of it seemed to matter.
The truth is, a business that WORKS, is a business that works for YOU. A business that works should make you feel happy and confident, inspired, AND profitable.
Having a successful business is NOT about just knowing the tactical elements of business. It’s not about having a pretty website. And it’s not just about making money. And that was true BEFORE things changed.
The world has turned upside down. What worked before isn’t working anymore. In fact, now it’s even BETTER.
This is a special time in our lives for people who want to use their talents and life experience to do good in the world. It has never been a better time to use your natural desire to help others - to make money with a fulfilling business that gives you the freedom to BE YOU OUT LOUD. To have the freedom to use your heart and mind to put your purpose into action, while you focus on your family and your life.
By working together, you will be able to:
Stop trying to “figure it out”. When you lack clarity, there isn’t anything to figure out.
Be the independent person you’ve always been - and just say no to following what everybody else is doing, which is causing you to become distracted, over learning, doubting yourself, and not making money
Feel empowered and inspired by your own wisdom and heart because you'll know what you do, have clarity and purpose in why certain challenges have been , and know exactly who needs you and how you can help them
Your genius has nothing to do with how smart you are. Your genius is actually HOW WISE you ARE.
In fact, the blueprint to create your business was given to you at birth. Your life purpose - the reason you are here on this earth - it put you on a path so that those talents and life experience could be put to work.
Call it divine intervention. You didn’t earn it with a college degree. And there was no certification for achieving your expertise in it.
No matter where you are in your business journey, when you find yourself struggling to know why you are here, it's time to discover the value of your life and put it to work to create an everlasting brand with a marketing system that:
Attracts clients you love who love you back
Feels fulfilling and purposeful
Gives you the freedom you want - while you are working and taking time off
Supports your highest value & greatest strengths
Makes you feel confident and fulfilled
and grows as you grow as a person
“You seriously you up-leveled the perception to who I really am. Your hard work solved the problem of how to put all of my work together that took over a decade to create!!! Thank you!!!
”
A lifetime of stories, expertise, and overcome challenges have made you an inspired entrepreneur - with big dreams and a creative spirit. You want to make a living doing what you love. Sharing who you are, and making money with what you do.
Having a business is about making money, but it's also about your dream, "your thing," and what you will be known for.
I help my clients close the gap between your dream and your actual creative business vision.
Your vision is not just a someday dream. In fact, it’s why most people end up with a lot of “should haves” rather than “I did this and built a life I’m proud of.”
Your vision goes hand-in-hand with your brand. Creative business owners (you!) are made up of ideas and uncertainties, passions and distractions. Together we will uncover your true purpose, put it into a clear vision, and then build it into a concrete brand platform.
Your amazing discoveries, expertise, and life story are what make the solid foundation of your masterpiece business, a work of art - one that empowers you with a brand that helps you become more of who you already are, with a systematic approach, so you own your expertise, get valued for your work, and step into your new role as the CEO of your life.
I believe in helping business owners discover only the best and proven strategies in the areas of:
Simple and effective business & Marketing strategies
Discovering your brand DNA that lives inside of your soul
Positioning to eliminate the competition because your business is aligned with YOU
Free your mind and remove subconscious blocks holding you back
Building a savvy and effective team that fills in the gap so you can focus on what you love
Truth from a trusted, and high integrity resource
All of the information is based on science, personal discoveries, wisdom only gained from years of experience, and genuine, authentic purpose.
“I am so excited to be creating something so unique to me that can help people. Shana helped me find the missing pieces for my business and it was right inside of me all along. It was so easy to talk to someone who understands me and “gets me at the core. - Brandy Baker, Guidance Goddess”
STEP ONE - DISCOVER YOUR GENIUS
Your genius is your purpose - it’s the thing your life has led you to do, right now.
Purpose isn’t actually something you find, and it’s not actually one thing that you will “do” for the rest of your life.
Purpose is what your life has led you to do NOW. With a lifetime of talents, strengths, and experience, when you feel a calling in your heart to do something or “Find your purpose”, it’s actually a response to something that has activated what has been building inside of you all of these years. An outside circumstance, health issue, personal experience - when something triggers you to action, that is what is known as a “calling”.
In business, a founder’s story is referred to as their brand story, it is essential to defining your positioning in the marketplace with the promise you hold for your clients. Your brand story is made up of your value, values, and your reason for starting. Your brand story identifies your brand message, and it will be the defining measure of what makes you stand out from your competition. You will gain a deeper connection with your highest values and through the power of your business and daily actions, you will be able to impact lives and live that “purpose” daily.in
The Process: You will complete a detailed and customized questionnaire based on psychological principles that will uncover your unique strengths, talents, and subconscious beliefs. You will be able to clarify your thoughts and identify your vision into words.
Once completed, we will meet via Zoom for a 1:1 extensive session for a further deep dive. I will ask you a lot of questions that will enable me to identify your purpose, positioning and brand strategy that is best aligned with your vision and personality. You'll align your genius message with your greatest purpose, bringing you greater focus, consistent motivation, and a high level of clarity.
STEP TWO - THE STRATEGY
Once we have discussed your vision in depth, it is now my turn to take the information and developed it into a detailed plan of action. The final result will be a step by step plan in writing, that includes:
Your brand story & message
Your tagline
Your keywords to optimize SEO and brand identity
Your signature style - phrases, looks, subjects - that will help you in your social media, marketing, and visuals
Your brand strategy - your best marketing channels, the type of content you should share to stay aligned with your brand, daily actions needed to attract clients, make money, and grow.
A marketing plan that fits your personality and schedule - key for busy and purposeful people!
A plan that will make your success - as YOU define it - inevitable.
STEP THREE - PLAN OF ACTION
In this step, we will meet via Zoom to discuss the plan. We will discuss how to roll it out, make any changes as needed, and we will decide next steps together.
You are NOT alone. Discover Your Genius is not just about the discovery, but the implementation. If you are serious about living your purpose, you will have a partner to help you take the necessary steps to put your plan into action.
1:1 signature program - $3500
Payment plans available. Please only apply if you are serious about committing yourself to discovering and living your purpose.
NEED SOMETHING ELSE?
THE COLLABORATIVE
Project-Based & Retainer Services
I’m a Brand Strategist with 30+ years of experience in business and marketing, and I’m ready to deliver you the solution that best fits your needs in your business. I offer a variety of services to build your business, including and not limited to:
Strategic marketing consulting
Branding - creative brand direction
Copywriting
Brand strategy
SEO & Internet strategy
Website Design
Social Media Consulting
Mind empowerment
Collaboration and referrals to build a great team
As a collaborative, we utilize the best resources and partners to fit your style and personal needs. A successful business is based on a solid business foundation that utilizes your highest value and key strengths. We live and practice the belief that one size doesn’t fit all EVER and guarantee a project that fits.